Melodie Hoke
Melodie Hoke | Design & Art Direction
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Volkswagen Up! Launch

Volkswagen Up! Launch

When Volkswagen launched its new Up! car, we were tasked to create a CRM campaign to announce the launch. We approached this with a fold-out Z-card and email campaign. 

Role: design Agency: Proximity London Credits: Art director: Shelly Coyle | Copywriter: Dan Burns | Design director: Brian Eagle | Creative directors: Andy Todd, John Vinton